The first step in building an effective sales strategy creating a persuasive, bulletproof narrative that will grab people’s attention, get them to question existing solutions, and ultimately convince them that not using your product is costing them big. A sales narrative is not to be confused with a sales pitch. Rather, it’s the core story that can be adapted for slide decks and presentations, demos and calls. And despite popular belief, it shouldn’t be a laundry list of why your company is awesome (in fact it should bake in some not-so-awesome facts too). In this exclusive preview of his forthcoming book on enterprise sales, Pete Kazanjy speaks directly about how startups can build a powerful narrative to expedite traction and scale.
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