Millions of consumer interviews over six decades have revealed what consumers really think about brands. Results from that Gallup research will surprise some company managers. This excerpt from the upcoming book Married to the Brand uncovers key findings.
Content: Article
Author: William J. McEwen
Source: Gallup Management Journal
Subject: Marketing / Sales
Author: William J. McEwen
Source: Gallup Management Journal
Subject: Marketing / Sales
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »