This may come as no surprise, but at least it’s official: IT companies are the worst offenders when it comes to communicating their corporate message, recording the lowest readability scores and using the most jargon, according to by consultant Deloitte Touche Tomatsu.
To help companies evaluate how clear their communications are, Deloitte has developed a program known as Bullfighter, an add-on for Microsoft Word and PowerPoint that flags overly complex language and the use of jargon, and assigns the document a Bull Composite score. Running much like a spelling or grammar checker in Microsoft Office 2000 or XP, Bullfighter also includes a 350-word dictionary of common jargon that users can add to themselves.
Editor’s Note: if anyone uses this, please post your evaluation.
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