With apologies to Thomas Friedman, managers who believe the hype of a flat world do so at their own risk, says HBS professor Pankaj Ghemawat. National borders still matter a lot for business strategists. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well.
Content: Article
Author: Martha Lagace
Source: Harvard Business School (HBS) Working Knowledge
Subject: International
Author: Martha Lagace
Source: Harvard Business School (HBS) Working Knowledge
Subject: International
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