Sales promotions encourage consumers to stockpile. But what happens next? Do consumers accelerate their consumption of these products or simply wait longer before repurchasing? To address these questions, Professors Pierre Chandon and Brian Wansink develop a framework of postpurchase consumption decisions which looks at how we decide when and how much to consume.
Content: Article
Authors: Brian Wansink, Pierre Chandon
Source: INSEAD Knowledge
Subjects: Marketing / Sales, Trends / Analysis
Authors: Brian Wansink, Pierre Chandon
Source: INSEAD Knowledge
Subjects: Marketing / Sales, Trends / Analysis
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