CAN-SP@M Act of 2003 Summary (.pdf) [Archive.org URL]

If you still don’t have a handle on what the new US email regulations cover under the law popularly called CAN-SP@M, this PDF guide will help you understand the high points. The graphics are not the most attractive, but the 27-page document has solid, easy-to-understand content. The most helpful part is an email delivery checklist which covers every aspect of an email campaign, from content to list and delivery management factors needed to comply with the law. Once you think you have the key points down, test yourself with the eMarketing Association’s quiz, which can be found at Customer Paradigm
Subjects: Legal, Marketing / Sales