CargoExchange.Net Pte Ltd

Nearly every entrepreneur faces this dilemma at one point or another: continue borrowing to keep the company afloat or face reality, pay out creditors, and call it a day. For Singaporean serial entrepreneur, Marianna Tan, the day of reckoning came in February 2001. As Professor Michael Pich and Mei Qi explain in this recent case, Tan’s company, CargoExchange.Net Pte Ltd, had just enough cash to keep afloat for another three months. They review her original idea for the business, the market outlook and competition, and ask which of three options seems most viable: search for more investment, change the current business model, or pull the plug and admit defeat.

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