Startup Playbook

We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give YC and YC Fellowship companies.

Then we thought we should just give it to everyone.

This is meant for people new to the world … [ Read more ]

The Very First Mistake Most Startup Founders Make

Founders face a wide range of decisions when building their startups: market decisions, product decisions, financing decisions, and many more. The temptation is to prioritize these choices over decisions about how to structure their own founding teams. That’s understandable, but perilous. Our research, forthcoming in Management Science, identifies one of those important pitfalls: founder equity splits, i.e., the way founders allocate the ownership amongst themselves … [ Read more ]

When Startup Compensation Isn’t About the Money

As Daniel Kahneman showed in Thinking Fast and Slow, humans think in normal distributions. Most people will near the mean and a few outliers exist at the best and worst end of the spectrum. But, that’s not the case at work.

William P. Barnett

The conventional wisdom today is “let’s make it easier to start a business.” But what makes Silicon Valley great is not that it’s easy to start a business. It’s that it’s possible to start another one after you fail. That’s why the ones which succeed are so good.”

The Three Questions to Ask When Hiring Your Startup’s Head of Sales

Mark Roberge, the Chief Revenue Officer at Hubspot, has spent 20 years in startups. As he told me a few days ago, he has observed the lack of sales management and sales execution skills as one of the most consistent deficiencies limiting the potential of early stage SaaS companies. Frequently, the first sales leadership hire is the hardest, because it’s difficult to ascertain the right … [ Read more ]

You Can’t Judge Market Size by This Slide

As investors, we’re considering the total addressable market for a given product or service immediately upon hearing a vision for it: How many users and/or customers are there for this?

Slapping billions or tens of billions of dollars with a title and maybe an asterisk-attributed source on a slide will either be glossed over or, in some cases, actually be detrimental. Every VC has seen … [ Read more ]

A Guide to Seed Fundraising

The initial capital raised by a company is typically called “seed” capital. This brief guide is a summary of what startup founders need to know about raising the seed funds critical to getting their company off the ground.

Startup Best Practices 19 – Recognizing the Breaking Points of Your Startup’s Management Structure

At the founding of a startup, the structure of the company is flat. Everyone is effectively a peer. At about 8 people, a leader must emerge to shepherd the growing team, and so the first management layer is created. Then again, somewhere around 60 employees, the company must add another management layer, and then again when the company reaches a few hundred employees.

This pattern … [ Read more ]

When The VC Asks: About Your Hiring Plan

“Growing the team” is almost always one of the ways entrepreneurs utilize new investment dollars. Whether it’s adding capacity to an existing function or bringing new talents onboard, glossing over these bullet points towards the back of the pitch deck would be a mistake. I’m interested in not just what these people will be doing but how and when they’ll be hired. So when I … [ Read more ]

Robin Mordfin, Waverly Deutsch

Entrepreneurs often believe their new product or service is so exceptional that their customers will seek them out to acquire it. And like most people, entrepreneurs are uncomfortable with ambiguity, and selling involves a lot of it.

Instead of selling, entrepreneurs turn their energies to every other aspect of running their new companies. They conduct surveys, design prototypes, and tinker with their products until they … [ Read more ]

John Sviokla and Mitch Cohen

The experience of … entrepreneurs reflects an unfortunate reality: companies are set up to perform. They are not set up to produce. If they were more capable at producing, they would not have to worry about combating disruption from outside. They would already be skilled at redesigning, disrupting, and innovating from within.

What Most People Don’t Understand About How Startup Companies are Valued

Valuing any company can be difficult because it requires a degree of forecasting future growth & competition and ultimately the profits of the organization.

Editor’s Note: in a way this is a topical article centered on the dropping valuations of startup companies in early 2016, but much of the discussion is of long-term relevance for anyone interested in entrepreneurship and venture capital.

Saras Sarasvathy, Heidi M. Neck, Patricia G. Greene, and Candida G. Brush

effectual entrepreneurs see the world as open to a host of possibilities, fabricate as well as recognize new opportunities, make rather than find markets, accept and leverage failure, and interact with a variety of stakeholders—all for the purposes of creating the future rather than trying to predict the future.

Eric Ries

Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.

Kazuo Inamori

Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centered people. No customer ever goes to a store merely to please the storekeeper.

Michael Schrage

Entrepreneurial genius—individual or collective—is a constant, torturous struggle between “being your best” and winning. Greatness without triumph isn’t truly great, but winning without being the best you can be is also a failure on some level.

Startup CEO: A Field Guide to Scaling Up Your Business

While big company CEOs are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well.

As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg’s experience as a startup CEO and covers a number of issues he’s … [ Read more ]

Paul Graham

The very best startup ideas tend to have three things in common: they’re something the founders themselves want, that they themselves can build, and that few others realize are worth doing.

Derek Lidow

If you are self-aware, you know yourself and have a good sense of how others see and react to you. This is the emotional intelligence that Daniel Goleman has written about. You never stop being you, but you have to know how to be the version of you that is right for the business and the people in it. I think parenting is a good … [ Read more ]