Sarah Guo

It’s worth thinking about whether you are a category creator or disruptor. If you are creating a category, focus on market risk — do users really feel the pain and want this? Is there budget out there? If you are trying to take over a category, then what are the dynamics, the changes in technology or environment, the 10x better that will allow you to … [ Read more ]

Sarah Guo

Great entrepreneurs can change and expand markets, even consumer attitudes. Total focus on solving a problem for a customer you understand helps you dominate a “small market,” and dominance of a tactical, small market gives an agile and ambitious team a wedge to grow from. Many great companies start from a tactical feature in a space full of problems. Initially, they must fight to maintain … [ Read more ]

Sarah Guo

A company is a great story told again and again, to recruits, investors, media, customers, and partners, until it’s real.

Sarah Guo

Some entrepreneurs validate customer need through years of having lived the problem. Others go native with users — survey and interview them, show mocks and prototypes, do demand testing by “selling” or advertising a product they haven’t built yet, even get customers to partner and co-develop with them. There’s no replacement for shipping a product and getting adoption, engagement and revenue data. But that is … [ Read more ]

Pivot Survival Tactics from Kabam’s 3 Near-Death Triumphs

Kabam’s story is pretty well known. In a Cinderella story twist, the social network-turned-sports-turned-gaming company weathered three major pivots in 10 years to ultimately sell for $800 million. This is pretty much unheard of. But there’s a big chunk of this unlikely tale that hasn’t been told — how they managed to pull it off. In this exclusive interview, Co-founder and CEO Kevin Chou shares … [ Read more ]

Claire Hughes Johnson

A lot of companies don’t decide how they want to grow until they’re well into their growth phase. For a long time, your actions pull your company along, and then all of a sudden it switches — your existing business starts pushing your behavior. External forces like feature requests, the need for more customer support, the need to create a team to do X when … [ Read more ]

Scaling Customer Service as Your Startup Grows

As your startup grows, what your customers expect from you will change and the volume of their requests will change. You’ll shift from the reactive mode of supporting requests as they happen to the proactive mode of fixing issues before they ever become a problem.

I’ve spent the last seven years building the customer success function at HubSpot. I grew with the team, and played a … [ Read more ]

How Instagram Co-founder Mike Krieger Took Its Engineering Org from 0 to 300 People

By any measure, Instagram’s major milestones are staggering. The entire startup ecosystem sat up and took notice when Facebook acquired it for $1B only a year and a half after its founding. But that was both the result and beginning of mind-boggling, exponential growth in its user base, from 30 million monthly active users when it was acquired in 2012 to 200 million two years … [ Read more ]

David Butler, Linda Tischler

It’s easier than ever to start a business, but harder than ever to scale one. […] And while there has been a lot of emphasis on starting lean, there has been a surprising dearth of tools and information as to how to cross the chasm between starting and scaling.

Too Many Startups Like Playing Startup

7 signs that you’re focused on stuff that doesn’t matter, and how to snap out of it.

Open Source Funding Documents

Cooley, one of the top startup law firms, has open sourced the legal documents required to do a Series Seed or Convertible Note financing.

Starting a Real Business

Many of the mechanics of running a business are opaque, particularly to first-time entrepreneurs. You may not have done bookkeeping or contract negotiation before. You might be used to working in companies with processes and people in place to support your work. Don’t worry! Every skill involved in running a business is learnable. Atlas exists to help entrepreneurs worldwide start, run, and grow internet businesses. … [ Read more ]

Silicon Valley’s Unicorns Are Overvalued

New research examines fair market value of startups worth over $1 billion and finds huge discrepancies in their purported worth.

Chris Fralic

I tell our founders that there should always be a slide in their board decks that shows the five most likely acquirers of their business and what they’ve done to further those relationships since the last board meeting.

10 Steps to Perfect Your Startup Pitch

Startup guru Guy Kawasaki explains why asking investors for money is like online dating.

How to Close Investors

Your round isn’t anywhere near closed unless you have enough investors who are very serious about investing. However, it can often be difficult to figure out if an investor is actually serious about investing or just being positive about your business. So how can you tell who is actually serious and who isn’t?

Startup Financial Modeling

A four-part series that aims to guide you through the components necessary for building your own financial model from scratch:
Part 1: The Why and What of Financial Modeling
Part 2: Assumptions
Part 3: Income Statement and Custom Detail Tabs
Part 4: Cash Flow, Balance Sheet and Keeping the Model Updated

Why Do So Many Corporate VCs Die Young?

Specific staffing choices and high investment levels can prolong the lifespan of corporate venture capital units.

All the Public Startup Pitch Decks in One Place

Andy Sparks and Joshua Levy have assembled a list of reference pitch decks for founders to view when building their own. Some notable inclusions: YouTube, LinkedIn, Mint, BuzzFeed, AirBnB, Tinder, Foursquare, Moz, and Buffer.