A Short Guide to Strategy for Entrepreneurs [Archive.org URL]

As a professor teaching strategy, most recently at Harvard Business School and Northeastern University, I have tried to offer the minimum essential explanation of an integrated view of strategy, to combine the best of the many frameworks that exist, show how they relate to one another, and distill the field to the essentials that entrepreneurs need to know to get started.

I’ve published my notes to that effect in a hundred-page working paper, and I won’t try to sum up the entire effort here. Strategy is hard work, and there are no magic shortcuts. What I offer here is a starting point: the most basic questions that every successful business must answer. Entrepreneurs who design their business around these questions will have a leg up when it comes to crafting strategy.

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