How ‘Atmospherics’ Can Differentiate Retail Outlets

How a consumer is influenced by atmospheric factors – music, colours, smells – is the subject of much conjecture. What follows is a guide on how to monitor these effects and how some factors can influence spending patterns.

E-commerce Comes to Transportation and Logistics

The fundamental promise of e-commerce is to empower the customer. In transportation, logistics and other “behind the scenes” aspects of e-commerce, new services and capabilities are beginning to fulfill this promise, not just for Fortune 500 companies but for small and medium firms and for those with specialized requirements as well. This article outlines some of the latest developments in this fast-moving field, … [ Read more ]

The Internet, Untethered

The Internet is going mobile. To succeed, it must learn from the mistakes made in the fixed-line Internet boom, argues Tom Standage.