Direct Marketing Tips From the Pros

If you like your DM info in quick, easy-to-digest bites, check out “Direct Marketing Tips From the Pros,” a compilation brought to you by MAILERS Software, a direct mail and marketing solutions provider. You’ll find tips on advertising, catalogs, copywriting, direct marketing, email, mailing and more. For example, a limited time offer can often move the skeptic and procrastinator from prospect to customer. While at … [ Read more ]

Equity Loans: How to Sell What You Do Not Own

The market for lending equities is obscure and privately negotiated, but the benefits are substantial, according to Wharton finance professors Christopher Geczy and David Musto and Wharton doctoral student Adam Reed. In the article below, reprinted from the Financial Times’ Mastering Investment series, the three authors discuss short-selling in equity lending, short selling of IPO stocks and the legal issues of shorting.

Has Bank Consolidation Been Good for Customers, or Bad?

As the once-fragmented banking industry continues the consolidation that began a decade and a half ago, what has been the impact of bank mergers on consumers? Are they finding higher fees and fewer free services, or lower interest rates and more service options? Some experts offer their opinions.

Direct Marketing Association (The DMA)

Founded in 1917, the Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field. The site offers a industry news, research & statistics, an events calendar, white papers, an online bookstore, and a yellow pages services locator. Additionally, members can take advantage of the Job Bank, the Member Company … [ Read more ]

Vertical Integration – 80’s Fad or Health Care’s Future?

A useful look at the healthcare industry including a history of its move toward vertical integration in the 1980’s and its retrenchment in the 1990’s, analyis of the issues involved and some predictions for the future.