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Giving Europeans an On-Line Push
Why are so many on-line banking ventures-start-ups and incumbents alike-foundering? Despite the presence of more than 2,500 Western European banking sites on the World Wide Web, only eight million people in the region use the channel to either check their accounts or make transactions. We studied 65 leading banks in ten European countries to determine why customers are adopting on-line banking at different rates.
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Content: Article | Author: Jacques R. Bughin | Source: McKinsey Quarterly | Subjects: Industry Specific, International – Europe | Industry: Finance / Banking