Giving Europeans an On-Line Push

Why are so many on-line banking ventures-start-ups and incumbents alike-foundering? Despite the presence of more than 2,500 Western European banking sites on the World Wide Web, only eight million people in the region use the channel to either check their accounts or make transactions. We studied 65 leading banks in ten European countries to determine why customers are adopting on-line banking at different rates.

The take-away
Our study confirmed that when it comes to bringing customers on-line, “push” factors (the efforts that banks make to attract customers to on-line operations) are almost as important as “pull” factors (the demand from Internet-savvy customers for electronic services).