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The Multichannel Imperative
Multichannel retailing has become a market imperative. Consumers who shop in two or more channels are often much more profitable than single-channel shoppers—although they expect a seamless experience across stores, catalogs, Web sites, mobile sites, call centers, TV networks, and direct mail. It’s a daunting challenge, but retailers often overestimate its difficulty. Rather than focus only on big investments in technology integration, retailers should also … [ Read more ]
Content: Article | Authors: Jean-Manuel Izaret, Mary Egan | Source: Boston Consulting Group (BCG) | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
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Distribution of Corporate Training Budgets
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Mastering the Turnaround
What it really takes to survive a corporate bankruptcy.
Content: Article | Author: Vincent Ryan | Source: CFO Publishing | Subject: Industry Specific