Digital Out-of-Home Spend to Hit 3.7B in 2013
How General Motors Lost Market Focus – And Its Way
When does having too many brands and too many variations of those brands create a perilous situation? The answer is that when you are an American icon, once thought too big to fail, and that never ever thought it should modify, let alone re-consider trimming, its portfolio of offerings. On the verge, General Motors illustrates why building an offering for every market segment may make … [ Read more ]
Content: Case Study | Author: Roger More | Source: Ivey Business Journal | Subject: Industry Specific | Industry: Automotive | Company: General Motors