Total Media Ad Spend Continues Slow and Steady Trajectory
Tablet gaming revenues to grow by nearly 400% between 2012 and 2016
Zumba: Four Steps for Leading Innovation and Growth
Zumba® is a Latin dance-fitness program that now has more than 12 million participants in 125 countries. During the past two years, I’ve been researching Zumba through in-depth interviews with co-founders Alberto Perlman and Alberto Aghion. During these discussions, these entrepreneurial leaders talked about their formative experiences and key decisions. Below, I sum up four recurring steps that supported Zumba’s innovation, growth, and resilience during … [ Read more ]
Content: Case Study | Author: Bradley George | Source: Babson Insight | Subjects: Industry Specific, Marketing / Sales | Company: Zumba
Mobile Gaming Revenues Lag Behind Other Channels
PCs, Smartphones, and Tablets: Unit Shipment and Revenues Forecast, Global, 2011–2017
Mobile Traffic in Exabytes (EB) per Month, Global, 2012-2017
Worldwide Ad Growth Buoyed by Digital, Mobile Adoption
Android, Apple Continue to Consolidate US Smartphone Market
Digital Music Sales Grow While Overall Industry Declines
Venture Capital Firms in America: Their Caste System and Other Secrets
While American venture capital firms are coated with an aura of glamor they are also shrouded by a cloud of mystery. Just how do they operate? How do they raise their money? Why do some VC firms succeed while others do not? The authors of this article, who were given unprecedented access to key executives of prominent VC firms, answer these and other questions that … [ Read more ]
Content: Article | Authors: Hatim Tyabji, Vijay Sathe | Source: Ivey Business Journal | Subjects: Industry Specific, Venture Capital