Zumba® is a Latin dance-fitness program that now has more than 12 million participants in 125 countries. During the past two years, I’ve been researching Zumba through in-depth interviews with co-founders Alberto Perlman and Alberto Aghion. During these discussions, these entrepreneurial leaders talked about their formative experiences and key decisions. Below, I sum up four recurring steps that supported Zumba’s innovation, growth, and resilience during the past decade.
Author: Bradley George
Source: Babson Insight
Subjects: Industry Specific, Marketing / Sales