Advertising Spending Worldwide
Young Adults Make Most of Their Cellphones
What Brings Them In and What Keeps Them Coming Back
Many businesses on the Internet spent wildly doing whatever it might take to attract customers to their sites. It soon became clear that the challenge was not simply to bring the customers in the door, but also to retain these customers for future purchases. The quest was on to discover what tactics had the most appeal to the Internet shopper. This study reveals survey data … [ Read more ]
Content: Article | Author: David J. Reibstein | Source: The Wharton School | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
Reaching Credit Card Applicants through Direct Mail
Broadband Future Is Bright
Ad Age Data Center
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Marketers
– Media
– Agencies
– Salary Surveys
Content: Online Resource | Sources: Advertising Age, Crain Communications Inc | Subjects: Advertising, Industry Specific | Industry: Advertising
The Telecom Ripple Effect – Worldwide Router Market
Hotel High-Speed Market
American Eating Habits and Obesity / Organic and Natural Foods industry
Wireless Imaging on the Rise
How to Communicate with Journalists
Digital is Lucrative Option for Music Industry
Crisis? What Crisis?
The financial system has coped remarkably well with a horrendous couple of years.
Content: Article | Author: Matthew Bishop | Sources: CFO Publishing, The Economist | Subjects: Finance, Industry Specific | Industry: Finance / Banking
US Mobile Phone Users With Enhanced Wireless Services
Remaking the Hotel Business
From Vertical to Virtual: How Nortel’s Supplier Alliances Extend the Enterprise
To grow a new fiber-optics business at Internet speed, the Canadian giant gave up manufacturing and turned its vendors into strategic partners.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Industry Specific, Operations | Industry: Telecommunications
Scrambled Egg: The Making and Breaking of an Online Bank
For the pioneering U.K. startup, clicks without bricks and building share without care led to a first-mover disadvantage.
Content: Case Study | Author: Victoria Griffith | Source: strategy+business | Subject: Industry Specific | Industry: Finance / Banking