To grow a new fiber-optics business at Internet speed, the Canadian giant gave up manufacturing and turned its vendors into strategic partners.
Content: Case Study
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, Operations
Industry: Telecommunications
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, Operations
Industry: Telecommunications
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“Companies like Cisco and the Dell Computer Corporation are regularly, and rightfully, considered exemplars in building networks of strategic business partners collaborating via the Internet – variously known as a business web or an allianced enterprise. But Nortel’s impressive conquest of the optical Internet equipment market is a classic case of how the allianced organizational and operational model helped a traditional manufacturer achieve rapid and transformative change.”