Webraska: Evolving with the Wireless Market

Webraska is a young, high-tech wireless company, which is left drifting in the wake of the troubled telecom industry in early 2001. It faces important strategy choices and must decide whether and how to adapt its business and revenue models in an uncertain market. Iwona Bancerek, Beatrix Biren and Professor Christoph Zott guide you through one of the first-ever cases written on wireless business in … [ Read more ]

The Stars of Europe

BusinessWeek correspondents and editors have chosen 50 individuals at the forefront of change. They are presented in the following categories:
– MANAGERS
– INNOVATORS
– AGENDA SETTERS
– FINANCIERS
– ENTREPRENEURS
– CHALLENGERS

Global sourcing: solution in search of a problem?

A recent study of firms in the Netherlands shows that regional differences still influence the sourcing strategies of European-based firms. The results also turn the tables on the ‘globalisation pundits’ who link international sourcing with higher profits.

Are cultural differences in Europe on the decline?

Don’t let the title fool you – this is an excellent article for those who are not even especially interested in Europe. That is because it offers a good overview of the work of Professor Geert Hofstede, who between 1967 and 1973 surveyed over 100,000 IBM employees in 49 different countries about their preferences in terms of work-related values. The result was a … [ Read more ]

Ways of Assessing Talent

Application form, reference and interview. These are some of the traditional techniques still used by employers, but what other tools are available and what national differences can be discerned?