Go East: How to Make it in China

China is the new “New Economy”. The rate of expansion may have slowed after years of double-digit growth, but there is still room for optimism. So what does China mean for business? In spring 2004 Arthur D. Little conducted a survey asking CEOs how they see their chances in China, looking particularly at the impact on multinational corporations. In this article Gerhard and Lau present … [ Read more ]

Protecting Trade Secrets in China

How CEOs must build intellectual property strategies.

China and the New Rules for Global Business

China offers potentially huge benefits for multinational corporations. With a population exceeding 1 billion and an immense supply of low-wage workers, China is coveted both as a consumer market and as a superb location to source products. But is China really the place where major corporations need to be in the decades to come? In this first of four special reports on China, experts from … [ Read more ]

Cracking China

In a new book, Procter & Gamble tells how it brought consumerism to an untapped market.

Winning the China FMCG Market: Growth Strategies for an Evolving Opportunity

Companies that consider investing in China’s huge but challenging market face an array of questions. What successful strategies have leading players adopted in the past? How are strategies best tailored to different markets in China? What trends are on the horizon? How can differentiation help a company beef up its competitive edge and become tomorrow’s winner? To answer these questions, A.T. Kearney researched the leaders … [ Read more ]

The Place To Be

U.S. companies are using technology to overcome barriers to doing business in the world’s hottest market.

Profits and Perils in China, Inc.

The world’s most populous nation has become a capitalist’s paradise, supplanting Asia’s “tiger economies” – and soon, perhaps, the West.

Negotiating in China

When U.S. and Chinese businesspeople sit at the negotiating table, frustration is often the result. This Harvard Business Review excerpt summarizes the historical and cultural disconnects.

China: Enter the Dragon

As China continues to make progress towards a market economy, businesses around the world are ramping up their efforts to tap into the country’s huge marketplace of 1.3 billion consumers. Despite concerns over such issues as intellectual property protection, corruption, the banking system and overregulation, executives from a number of U.S. companies are pushing ahead to invest in the Chinese economy through alliances, joint ventures, … [ Read more ]

The World’s Factory: China Enters the 21st Century

Despite certain challenges, China will increase its share of the global export market – not just on the basis of low costs, but because it is becoming a world-class location in which to produce a wide range of goods.

Unleashing China’s Private Sector

The communist government is casting off its ideological shackles. Aided by its ‘red capitalists’ the country is beginning to march in step with the rest of the world.

China’s Change Merchants

A new breed of CEO emerging in China is wiring the nation – and portending change for just about everything else.

The Razor’s Edge

Just 20 years ago, China was among the world’s poorest countries, with 80 percent of the population living on incomes of less than $1 a day. Since China launched its economic reform program in 1978, its transition from a centrally planned to a market-based economy has fueled one of the world’s highest growth rates. Most often, a movement to market is about a devolution of … [ Read more ]

The Right Way to Achieve Profitable Growth in the Chinese Consumer Market

The Chinese consumer market has awesome demographics. It is huge, young and growing. But competition in the consumer market is growing, too. To win in China, companies must create strategies that overcome pitfalls while taking advantage of local strengths.

Competing in China: An Integrated Approach

This is the second of two articles dealing with the challenges that multinational companies face in China and describing what they should do to achieve profitable growth there.

The first article highlighted the common pitfalls encountered in China and discussed the expected changes in the Chinese market and competitive environment. This second article describes what this integrated approach should entail. Companies should begin by generating deep … [ Read more ]