Can a picture of a pretty woman actually boost sales for a car—or a motorcycle? According to a recent study, erotic images can stimulate a portion of the brain in heterosexual males that is associated with anticipation of reward.
Content: Article
Author: Brian Knutson
Source: “Stanford University”
Subjects: Advertising, Marketing / Sales, Organizational Behavior
Author: Brian Knutson
Source: “Stanford University”
Subjects: Advertising, Marketing / Sales, Organizational Behavior
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