2423 Posts Found

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Highlights of Women’s Earnings in 1999

This .pdf report comes from the Current Population Survey, a survey of the US Census Bureau, and represent nearly 50,000 US households. The main body of the report contains 18 data tables, incl. “Median usual weekly earnings of full-time wage and salary workers by selected characteristics,” “Median usual weekly earnings of full-time wage and salary workers by occupation and sex,” and “Median usual weekly earnings … [ Read more ]

Content: Online Resource | Source: U.S. Bureau of Labor Statistics | Subjects: Market Research, Women in Business

Click-Through Rate, R.I.P.

Article talks about why the click-through rate (CTR) is increasingly less meaningful as a metric of sales and marketing success and also talks about more useful metrics

Content: Article | Author: Jim Meskauskas | Source: ClickZ | Subjects: Advertising, Marketing / Sales

E-Branding: An Accident Waiting to Happen?

Article discusses the disconnect between how e-commerce companies are currently approaching online branding and research that shows how users are discovering web sites

Content: Article | Author: Rick E. Bruner | Source: ClickZ | Subjects: Advertising, Marketing / Sales

Hit and Miss: Why High Traffic Streams Need not Lead to More Online Business

If your web store is getting zillions of hits a month, business must be skyrocketing, right? Not necessarily. Many online retailers monitor visitor traffic as a measure of their stores’ success. But in a study they assert is one of the first in-depth analyses of online visiting behavior using Internet clickstream data, two Wharton researchers explain why high traffic streams to a website need not … [ Read more ]

Content: Article | Authors: Peter Fader, Wendy Moe | Source: Knowledge@Wharton | Subjects: IT / Technology / E-Business, Marketing / Sales

eBrain.org

This site, founded by the Consumer Electronics Association (CEA), has a wealth of information on consumer and technology research, some of which is free; site organized into 6 main resources: consumer research, market data reports, international research, research library, online publications, consulting services, and free stuff

Content: Online Resource | Sources: CEA, eBrain.org | Subjects: Consulting / Analytical Tools, Market Research | Industry: Consumer Electronics

eMarketer

eMarketer claims to be the world’s leading provider of internet statistics; you can get good information both on their site and through their newsletters

Content: Online Resource | Source: eMarketer | Subjects: IT / Technology / E-Business, Market Research

How Store Location and Pricing Structure Affect Shopping Behavior

discussion of a new study titled “Store Choice and Shopping Behavior: How Price Format Works.”; Research on retailing typically attributes the success of a store to its location. At the same time, marketing experts have focused a great deal of attention on the role of pricing in store performance, but without considering location. In this recent study, Bell, Ho and Tang provide managers with a … [ Read more ]

Content: Article | Authors: Christopher Tang, David Bell, Teck-Hua Ho | Source: Knowledge@Wharton | Subjects: Industry Specific, Pricing | Industry: Retail

Unleash Your Ideavirus

Here’s a big idea: Ideas are driving the economy. Here’s a bigger idea: Ideas that spread fastest win

Content: Article | Author: Seth Godin | Source: Fast Company | Subject: Marketing / Sales

Fighting Fire with Water – from Channel Conflict to Confluence

Some retailers are paralyzed into inaction by fear of cannibalizing their existing business; others have been tempted by potential market valuations into creating a spin-off without a coherent channel strategy; and most have been mesmerized by pure plays into thinking there is only one way to compete – on price.

Content: Article | Authors: Darrell K. Rigby, Michael O’Sullivan, Randall Hancock | Source: Bain & Company | Subjects: Marketing / Sales, Strategy

Tasty spam?

If companies served up e-mail right, consumers would beg for it, says Hans Peter Brøndmo, founder of Post Communications.

Content: Article | Author: Lydia Lee | Source: salon.com | Subjects: Customer Related, Marketing / Sales