2423 Posts Found

Showing results 2341 to 2360

MarketResearch.com

MarketResearch.com offers one-stop access to a comprehensive
database of market and industry research publications as well as for-fee newsletters. In fact, there appears to be no free services or products offered on this site.

Content: Online Resource | Source: MarketResearch.com | Subject: Market Research

ZapData.com

zapdata.com provides a powerful and comprehensive virtual data superstore for sales and marketing professionals. 6 primary offerings: zapleads – targeted business leads; zapmarkets – facts on target markets; zapprofiles – detailed company profile reports; zapinsights – learn who your best customers are and where to find them; zapenhance – enhance your customer file with valuable data; zaprisk – credit risk indicators.

Content: Online Resource | Source: ZapData.com | Subject: Market Research

It’s All About User Experience But, How Can We Measure User Experience?

Now that everyone understands the importance of tuning websites to maximize the user experience, the industry is scrambling to figure out how to measure it. This article discusses a new company, WebCriteria, that offers a service which is built on a model describing how users behave on websites. The model is based on usability tests with live surfers, where measurements were made of how different … [ Read more ]

Content: Article | Author: D. Geller | Source: TechnologyEvaluation.com | Subject: Marketing / Sales

Marketing: Getting Beyond the Buzz

Advice on how to better measure returns on marketing campaigns, including what questions marketers needs to pose to their engineering teams.

Content: Article | Author: Alexis D. Gutzman | Source: internet.com | Subject: Marketing / Sales

Easy Analytic Quick Reports & Analysis

this site offers quick access to a wide variety of demographic data; can find information by zip code, city, county, sectional center, metropolitan area, TV market, area code, state, division, region and U.S.

Content: Online Resource | Source: Easy Analytic Software | Subjects: Free Stuff / Tools, Market Research

Panning for Gold: The Power of Customer Segmentation in Online Retailing

All customers are not created equal. The companies that excel, both in the short and long term, are those that are not only thoughtful about where they acquire customers, but also learn to quickly segment the profitable, loyal ones from the fool’s gold of bargain hunters.

Content: Article | Authors: Chris Zook, Darrell K. Rigby, Randall Hancock, Sharad Rastogi | Source: Bain & Company | Subjects: IT / Technology / E-Business, Marketing / Sales | Industry: Retail

Buy, Sell or Trade?

This article, ostensibly focused on the ISP world, is actually a very good basic introduction to the issues involved with buying or selling an enterprise; topics include: confidentiality agreements, letters of intent, due diligence, final agreements, forms of aqusition, representations and warranties, financial statements & taxes, and purchase price.

Content: Article | Author: Tony Stanco | Source: BoardWatch | Subject: Business Development

Annual Benchmark Report for Retail Trade – Census Bureau

This 58-page .pdf report from the Current Business Reports series of the Census Bureau offers a detailed summary of retail sales, purchases, accounts receivable, and inventory from January 1990 to December 1999 mostly in tabular form.

Content: Article | Source: U.S. Census Bureau | Subjects: Industry Specific, Market Research | Industry: Retail

Click-Through Rate, R.I.P.

Article talks about why the click-through rate (CTR) is increasingly less meaningful as a metric of sales and marketing success and also talks about more useful metrics

Content: Article | Author: Jim Meskauskas | Source: ClickZ | Subjects: Advertising, Marketing / Sales