21 Power Principles to Maximize Your Business Success
Jay Abraham offers 21 principles to help businesses jump-start their sales and profits.
Content: Article | Author: Jay Abraham | Source: JayAbraham.com | Subjects: Marketing / Sales, Small Business
Getting more from call centers
Call centers are an essential part of the marketing and customer care strategy of many companies, but too many executives consider these operations a necessary expense rather than a way to generate new business. Indiscriminately moving customer traffic to a company’s Web site or outsourcing call centers haphazardly can make them less rather than more effective.
Content: Article | Authors: Deepak K. Khandelwal, Keith A. Gilson | Source: McKinsey Quarterly | Subjects: Customer Related, Marketing / Sales
Local Web Ad Market to Wind Up, then Down
How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It
The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, and provides advice to communications professional on what to do with the data once they have it. This article describes the basic structure of … [ Read more ]
Content: Article | Authors: Andy Lark, Katie Delahaye Paine | Source: Institute for Public Relations | Subjects: Marketing / Sales, Public Relations
Creating a More Meaningful Market
Where is the intersection between personal meaning and business value? Unless we engage in a conversation about what meaning is, we can’t hope to integrate it into our work processes, goals, or solutions.
Content: Article | Author: Nathan Shedroff | Source: GreenBiz.com | Subjects: Marketing / Sales, Trends / Analysis
Product Placement on the Rise
Market-Driving Organizations: A Framework
The importance of market-driving strategies as an alternative to market-driven strategies is evident in the marketing literature. However, there has been no attempt to integrate market-driving strategies into an encompassing framework. The first section of this paper presents an overview of market-orientation, market-driven, and market-driving strategies. The second section provides a framework to better understand the process involved in creating and implementing a market-driving culture. … [ Read more ]
Content: Article | Authors: Fernando Jaramillo, François A. Carrillat, William B. Locander | Source: Academy of Marketing Science Review | Subjects: Marketing / Sales, Strategy
Timing Is Marketing’s Stepchild
As the old adage goes, “timing is everything.” But while the idealistic mantra of direct marketing has always been to make the right offer to the right customer at the right time, the reality is very different.
Content: Article | Author: Mark Klein | Source: MarketingProfs | Subject: Marketing / Sales
David Edelman, Saba Malak
Consumers want to communicate, but it seems most marketers haven’t figured out how to listen.
Content: Quotation | Source: Boston Consulting Group (BCG) | Subjects: Customer Related, Marketing / Sales
Guerrilla Marketing With Technology
To many guerrilla marketers, technology is to be lauded because it has put them online — giving them access to the speed of email, the power of fresh information, the warmth of closely connected people, and the marketing muscle of the World Wide Web. To others, technology is the hero because it allows them to flourish in a home-based business. This article examines 25 areas … [ Read more ]
Content: Article | Author: Jay Conrad Levinson | Source: Guerrilla Marketing | Subjects: Marketing / Sales, Small Business
New Channel Opportunities: The Channel Conflict Strategy Matrix
When suppliers attempt channel change, they face numerous challenges from retaliation to customer rejection. But proper analysis and appropriate strategies can go far toward minimizing the degree of conflict participants must overcome. That is why we developed a channel conflict strategy matrix to identify where conflict may arise and how to weight that conflict when determining channel strategies.
Content: Article | Authors: Bruce W. Bendix, John B. Goodman, Paul F. Nunes | Source: Accenture | Subjects: Marketing / Sales, Strategy
George Stalk Jr.
The challenge of managing a customer’s experience comes from the fact that it happens out on the front lines of the company. In many cases, few employees know firsthand what is happening to customers. More frequently, managers who are making major decisions on new investments or process redesign have little idea of the end-to-end impact those decisions will have on the customer experience.
Content: Quotation | Source: Boston Consulting Group (BCG) | Subjects: Customer Related, Marketing / Sales
Secrets of Tradeshow Lead Management: Quality Trumps Quantity
In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don’t succumb to temptation. You would be so much better off if you paid attention to lead quality instead of quantity. One secret to tradeshow success is your ability to qualify prospects on the tradeshow floor.
Content: Article | Author: Ruth P. Stevens | Source: MarketingProfs | Subject: Marketing / Sales
The DNA of Marketing
Marketing organizations are widely perceived to be falling short of the high expectations company leaders have for them. A new survey of 4,000 marketing executives by Booz Allen Hamilton and the Association of National Advertisers shows that poor functioning stems from the “DNA” of marketing organizations. Learn how to change your DNA and you will improve performance and profitability.
Content: Article | Source: Strategy& | Subject: Marketing / Sales
Five New Rules for Marketing
Marketing is part art, part science and part business. Because it’s such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.
Content: Article | Author: Jay Conrad Levinson | Source: Guerrilla Marketing | Subject: Marketing / Sales
The Decision to Buy
How often has a sale been lost after we believed the customer clearly understood their problem and would make a logical, quality decision?
Content: Article | Author: Jeff Thull | Source: MarketingProfs | Subject: Marketing / Sales
Click, Click, Click – FRAUD!
Book Excerpt: Word-of-Mouth Economics at Dell
Some marketers may shy away from measuring the Net Promoter Score because it sounds too complex. But others are not daunted. To show how it is done, a Bain & Company team used the approach to quantify the value of promoters and detractors in the personal-computer business. The team used only publicly available data so that what it did could serve as a model for … [ Read more ]
Content: Article | Author: Frederick F. Reichheld | Source: Bain & Company | Subjects: Customer Related, Marketing / Sales
The Four Colors of Market Planning
To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four “colors.” Those colors are created through a set of analyses that we perform:
1. Customer analysis
2. Competitive analysis
3. Whole Product analysis
4. Forces analysis
Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subject: Marketing / Sales