When suppliers attempt channel change, they face numerous challenges from retaliation to customer rejection. But proper analysis and appropriate strategies can go far toward minimizing the degree of conflict participants must overcome. That is why we developed a channel conflict strategy matrix to identify where conflict may arise and how to weight that conflict when determining channel strategies.
Content: Article
Authors: Bruce W. Bendix, John B. Goodman, Paul F. Nunes
Source: Accenture
Subjects: Marketing / Sales, Strategy
Authors: Bruce W. Bendix, John B. Goodman, Paul F. Nunes
Source: Accenture
Subjects: Marketing / Sales, Strategy
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