Are You Ready for Your Close-up? [Archive.org URL]

It’s now part of every executive’s job description: Be good at TV.
In the past, the big challenge was to give a good speech. Enter corporate speechwriters, who could make sure that the words on paper at least made sense. Keep your head down, stick to the script, and you’re home safe. But now that’s table stakes. Now you have to be fast on your feet, smooth in your delivery, and sharp in your comebacks — and do it live, on air, face-to-face with an interviewer. Are you ready for your 15 minutes of fame? Here are six tips from the best media trainers in the business.

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