Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events

Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.

Walking the Talk: The Business Case for Sustainable Development

The World Business Council for Sustainable Development produced this somewhat dense overview of the state of business sustainability. It examines the major elements (10 Building Blocks) of eco-efficient, socially equitable commerce and supports them with 65 short case studies drawn from the Council’s membership of international corporations.

Environment risk management: Take it back from the lawyers and engineers

Corporate environmental liabilities in the United States now stand at more than $250 billion. Many remain hidden on balance sheets, only to emerge as surprising and painful charges against earnings. Despite the scale of the problem, most corporations do not manage the environment as an integral part of their everyday activities. This need not be the case. The solutions to risk management issues are multiplying, … [ Read more ]

Frances Hesselbein / Peter Drucker

A healthy society requires three vital sectors: a public sector of effective governments, a private sector of effective businesses, and a social sector of effective community organizations. The mission of the social sector is to change lives. It accomplishes this mission by addressing the needs of the spirit, the mind, and the body — of individuals, the community, and society. This sector also provides individuals … [ Read more ]

Genius at Work

With his potter’s hands, Bill Strickland is reshaping the business of social change. His Pittsburgh-based program offers a national model for education, training – and hope.

Matching Demand and Supply: Boosting Profits from Remanufacturing

Many firms believe that active concern for the environment is not their business, because the extra costs impact the bottom line. But Professors Daniel Guide and Luk Van Wassenhove show how the re-use of returned products can actually add value for shareholders. Discover their framework for analysing the profitability of re-use activities in this recent working paper.

Strengthening Your Company’s Image through Non-Profit Partnerships

Partnering with a nonprofit can provide a company with not only an enhanced company image but also the process can be fulfilling to the team when goals are met. Careful attention to the process of choosing your partner and then managing the partnership will provide your company with the goals you are looking for as well as having a positive impact on your non-profit partner. … [ Read more ]

George Bernard Shaw

I am of the opinion that my life belongs to the community, and as long as I live it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work the more I live. Life is no ‘brief candle’ for me. It is a sort of splendid torch which I have … [ Read more ]

How Bribery and Other Types of Corruption Threaten the Global Marketplace

In Turkey, the apartment buildings that collapse during earthquakes are known as “bribe buildings.” In Africa, bridges dot the landscape with no roads to connect them. There’s no doubt that corruption, endemic in emerging economies around the world, throws economic development into chaos. It affects decisions made by bureaucrats, degrades the quality of those in power, and discourages foreign investment. Wharton legal studies professor Phil … [ Read more ]

Philanthropy, Self-Fulfillment, and the Leadership of Community Foundations

The usual question echoing in the hallways of nonprofit organizations is, What do donors want? The more pertinent question is, What do donors need? One way to answer this question is to examine the remarkable success and consequent challenges of one of the fastest growing sectors of American philanthropy: community foundations.

Editor’s Note: this article applies Abraham Maslow’s hierarchy of needs to the nonprofit world. … [ Read more ]

Using Big Business to Fight Poverty

Can an international alliance of global corporations win a war on poverty? Yes, if such an alliance is well planned and formed soon, according to HBS professor emeritus George C. Lodge.

Adidas’ Human Rights Policy and Euro 2000

adidas, a leading athletic shoe manufacturer, worked hard to develop and implement its human rights policy. It paid special attention to its work practices in the developing world. Nevertheless, it needed to make some strategic decisions, as it was faced with NGO protests on the sidelines of the adidas-sponsored Euro 2000 football championship. Robert Crawford and Professor Jill Klein explain the situation and explore the … [ Read more ]

Sustainable development debate

European Business Forum has re-published three articles which appeared in the first instalment of the new European Business Forum-International Herald Tribune series on sustainable development.

Robert Ayres, Professor Emeritus at Insead, Lord Richard Holme, vice chairman of Business Action for Sustainable Development, and Per-Uno Alm and Mattias Iweborg of RespectEurope provide contrasting viewpoints on whether this issue is ‘the business of business’.

Editor’s Note: … [ Read more ]

Antidotes for Troubled Times

Corporations are gaining a competitive advantage by building their image as good global citizens.

Capital: The Bucks in Your Backyard

These days some of the best funding opportunities are coming from community-development venture-capital funds.

FIGS Cybrary

Log on to this site’s “Global Community” for reports, articles, and news on the link between the finance sector and economic and social responsibility. The site’s databases include information on organizations, individuals, and Web resources dedicated to the field of sustainable finance. Also find descriptions of collaborative projects and a list of job postings. The site is designed to receive submissions from anyone who visits … [ Read more ]

Cradle to Cradle: Remaking the Way We Make Things

Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better–say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and … [ Read more ]

Doing Well By Doing Good

The Dutch financial services group ING takes pride in being a good corporate citizen wherever it does business. And no one is a stronger advocate of this policy than the chairman, Ewald Kist, who argues that social responsibility pays bottom-line benefits.

Radicals for Responsibility

Social responsibility has captured the attention of a new generation of MBA students. At a time when trust and benevolence are scarce, these students aim higher. Here’s how.