The Happy Planet Index

Statistician Nic Marks asks why we measure a nation’s success by its productivity — instead of by the happiness and well-being of its people. He introduces the Happy Planet Index, which tracks national well-being against resource use (because a happy life doesn’t have to cost the earth). Which countries rank highest in the HPI? You might be surprised.

Too Good to Fail

India’s Tata, one of the world’s largest conglomerates, is basing an ambitious global strategy on 142 years of social entrepreneurship.

Making the Most of Corporate Social Responsibility

For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.

Sustainability – A Product Life-Cycle Approach

There is a lot more to measuring a company’s total environmental impact than merely examining internal processes. It requires a product life-cycle approach to sustainability-from growing raw materials and production, to distribution, consumer use and product disposal.

Social Advantage

The increasing interdependence between business and society presents an opportunity for companies to develop “social advantage” by aligning the business and social dimensions of their strategies to create more sustainable, valued, and expansive business models. Creating social advantage goes beyond financial metrics to renewing depletable resources and goodwill, meeting and capitalizing on consumers’ ecological needs, and developing new markets around alternative and renewable resources. This … [ Read more ]

The Story of Stuff

From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls … [ Read more ]

Social Pressures Affect Corporate Strategy and Performance

Social pressure plays a major role in determining corporate strategy and performance according to an award-winning paper coauthored by Professor David Baron. The researchers find that social pressure and social performance reinforce each other, greater social pressure is associated with lower financial performance, and financial and social performance are largely unrelated.

21st Century Corporation: The Ceres Roadmap for Sustainability

Ceres has released the 21st Century Corporation: The Ceres Roadmap to Sustainability as a vision and practical roadmap for integrating sustainability into the DNA of business—from the boardroom to the copy room. It analyzes the drivers, risks and opportunities involved in making the shift to sustainability, and details strategies and results from companies who are taking on these challenges. This Roadmap is designed to provide … [ Read more ]

Drucker on the ‘bounded goodness’ of corporate social responsibility

Peter Drucker’s immense contribution to the thinking and practice of management extends to social responsibility in business. This work goes back over 60 years but remains relevant today — notwithstanding the impacts of globalisation and the greater interconnectedness of business and society, says INSEAD Professor Craig Smith.

Max De Pree

We as leaders don’t do a good enough job of explaining to people that the quality of the community cannot be seen in terms of the best-off part of the community; it’s measured in terms of how the most vulnerable people are doing.

Peter F. Drucker

There is need for the acceptance of leaders in every single institution and in every single sector that they, as leaders, have two responsibilities. They are responsible and accountable for the performance of their institutions, and that requires them and their institutions to be concentrated, focused, limited. They are responsible also, however, for the community as a whole.

The Hidden Costs of Cause Marketing

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is … [ Read more ]

Debunking the Notion of a Triple Bottom Line

The effective debunking of the notion of a triple bottom line is 6½ years old now, and it is still making people angry.

Robert F. Kennedy

Too much and too long, we seem to have surrendered community excellence and community values in the mere accumulation of material things. Our gross national product, now, is over eight hundred billion dollars a year, but that GNP – if we should judge America by that – counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks … [ Read more ]

MBAs to the Environmental (and Financial) Rescue

An Environmental Defense Fund program gives MBA students a crash course in energy efficiency. Then the MBAs crunch the numbers to show the payoff to a company’s bottom line.

Peter Senge

In many ways, the Industrial Age has been an age of exploitation—not just of natural resources but of whole peoples.

How to Build a Framework for Sustainability 2.0

For companies to succeed during these times of change, they’ll need to define and embrace a rigorous framework for sustainability – something that goes beyond well-intended but overarching statements and builds a foundation that helps a firm achieve its sustainability and business goals.

Green Counters

Sophisticated tools for carbon-emissions accounting are coming to market. But are U.S. companies ready for them?

The Tao of Green Marketing

For your green message to be heard and translated into sales, you have to make your message relevant not only to the fate of the planet but also to the fate of the people living on it. The question is, How?