Douglas Conant

Companies are challenged by the public sector, by activist groups, and by consumers themselves. The best defense is a good offense, so you’d better shape your agenda and move it forward in a visible and committed way.

Management Reset: Organizing for Sustainable Effectiveness

Management experts Lawler and Worley (authors of the bestselling Built to Change) have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on economic outcomes. They convincingly argue that we need to “reset” our approach to management to one that fits … [ Read more ]

Linda Rottenberg’s High-Impact Endeavor

This social entrepreneur pioneered a new model for mentoring startups in emerging markets. Now she’s replicating it around the world.

Building Sustainable Organizations: The Human Factor

It’s time to broaden our focus on environmental sustainability practices and social responsibility to also include organizational effects on employee health and mortality.

Linda Rottenberg

Social entrepreneurs are problem solvers, not idealists. We’re driven by innovation, not by charity. And we don’t believe in handouts. We use entrepreneurial strategies to achieve social change.

Chip Conley

You can see who’s most powerful in a society based on who has the tallest buildings. Two hundred years ago it was cathedrals. Fifty years ago it was a government building. Today, in most urban areas, the power rests with business and skyscrapers. Business is the most powerful influence in the world today. Fifty-four of the 100 most powerful entities in the world today are … [ Read more ]

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Many companies preach and practice corporate social responsibility, but their efforts often lack an overall strategy that dilutes their effectiveness. Professor “Kash” Rangan and colleagues offer a pragmatic solution.

Dov Seidman

In business, it is often said that you manage what you measure. But it is also true that what we measure is a window into what we value—and into our values. Since most leaders remain comfortable managing only what they can measure, in a more interdependent world it has become important to develop a new framework for analyzing, and an independently confirmable method for measuring, … [ Read more ]

Leadership and the First and Last Mile of Sustainability

The drive to build a sustainable company starts at the top, and is actively led all along the way by the CEO. Readers of this article will learn how the CEOs of two very different companies embraced sustainability and embedded the best practices for achieving it in their respective organizational cultures.

BP and Public Issues (Mis)Management

BP’s horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis – and for managing. Readers of this article will learn what BP … [ Read more ]

David Packard

[In 1949], I attended a meeting of business leaders. I suggested at the meeting that management people had a responsibility beyond that of making a profit for their stockholders. I said that we … had a responsibility to our employees to recognize their dignity as human beings, and to assure that they should share in the success which their work made possible. I pointed out, … [ Read more ]

Where Green Corporate Ratings Fail

Many companies receiving high marks in environmental sustainabilty are hurting the planet in other ways, write professor Michael Toffel and executive Auden Schendler. Here’s where green rankings fall short.

The Psychology and Economics of Green Business

Everyone takes a free green grocery bag, but how do you lure stressed-out consumers and businesses to walk the green walk more consistently? Marketing students look for levers of change.

How Business Leaders Can Care About the World – Profitably

In today’s world the question of third-party interests is of increasing importance as companies leave their footprint around the globe in different societies. How and to what degree should executives allow for these externalities? This article explores how companies can address the issue of third-party interests from a business perspective to the benefit of both themselves and society.

Alison Maitland

I’ve lost count of the number of times I have heard business executives explain how keen they are to “give back” to society. It’s a phrase that makes me wince. The problem is not the “giving”—it’s the giving “back.” What does that mean, exactly? The implication is that it’s fine to take whatever you want, for as long as you want, provided that at some … [ Read more ]

Lawrence Burns

The energy challenges that the world faces aren’t going to be solved by focusing on energy alone. To solve these challenges, we must focus more broadly on how people live their everyday lives and what they find desirable, along with how people and companies make money.

Until you change consumer behavior and get manufacturers and suppliers to align with a new set of alternatives, you’re not … [ Read more ]

Can Business Do Well By Doing Good?

Yes, but not until basic sustainability practices are fully integrated into the way business is done, both strategically and operationally.

Bruno Berthon, David J. Abood, Peter Lacy

The hope of many CEOs is that we are moving toward an era in which businesses will no longer focus purely on near-term profit and loss as the primary means of valuation, but rather also take into account the positive and negative effects on society and the environment. This would entail a significant shift on the part of business that would in turn involve meeting … [ Read more ]