Four Steps to Becoming a Sustainable 21st Century Organization

Companies want to ensure the greatest environmental and economic return on each dollar (and hour) spent on sustainability. So which individuals or groups can you influence to support your sustainability efforts? Which individuals or groups pose the greatest business risk with respect to your environmental performance? Where do you start?

Companies should start by evaluating their stakeholders and then taking some counter-intuitive actions: Initiating partnerships with … [ Read more ]

Not Just for Profit

Emerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.

Muhammad Yunus

A social business is a profit-making company driven by a larger mission. It carries the energy and entrepreneurship of the private sector, raises capital through the market economy, and deals with products, services, customers, markets, expenses, and revenues – but with the profit-maximization principle replaced by the social-benefit principle.

The Seven Sins of Greenwashing: Is Everybody Lying?

An updated version of the 2007 report The Six Sins of Greenwashing has just been released. And like its predecessor, this version offers sensational findings: of 2,219 products making environmental claims that researchers found in North American retailers, “over 98 percent” committed one of several “sins.” The 2007 report identified six such sins. This year’s edition adds a seventh.

Product carbon footprinting – How to stay ahead in a carbon-constrained world

The climate debate has moved beyond the question of whether climate change is happening. The issue is no longer whether there should be limitations on carbon emissions, but when and how these limitations should be imposed. Do you know how much carbon dioxide your company emits to make its products or provide its services? In this article the authors spell out a practical way for … [ Read more ]

The Economist Has No Clothes

Unscientific assumptions in economic theory are undermining efforts to solve environmental problems.

Editor’s Note: you may or may not agree with this short article, but it is thought provoking and thus I think worth reading (including the comments)…

Why Sweatshops Flourish

Everyone agrees it is wrong to buy things made with sweatshop labor. Yet many of us are willing to justify our decision when a product—a pair of jeans, for example—is something we really want. HBS doctoral student Neeru Paharia and Professor Rohit Deshpandé study the dark side of buying behavior. Their good news: We can influence change for the better.

Hell’s Cartel: IG Farben and the Making of Hitler’s War Machine

British journalist Jeffreys (Aspirin: The Remarkable Story of a Wonder Drug) presents a compelling account of the comprehensive collaboration of Germany’s major chemical conglomerate with Adolf Hitler’s genocidal dictatorship. The fourth largest industrial concern in the world, IG Farben was a key element of German foreign policy. Its employees were well treated. Its scientists won Nobel prizes. Its administrators created an international network controlling the … [ Read more ]

Compatible Aims: Sustainability and High Performance

No company today can avoid the issue of sustainability. How to approach this challenge remains an open question, however, as it can seem to be much more about what not to do than about out-performing the competition. In reality, leading companies are already turning sustainability to their advantage by applying the three building blocks of high performance.

In this report, we explain how sustainability has become … [ Read more ]

Amit Varma

In some ways, corporations are like liberal democracies. The shareholders of a company are like the people in whose interest the enterprise is run. The executive is like the government and the key to making it run successfully are the institutions that provide the checks and balances: the judiciary, the army, and bodies like the Federal Reserve Board in America have their counterparts in the … [ Read more ]

Start with Sourcing

Procurement lies at the heart of a successful green strategy.

WBCSD Measuring Impact Framework

Companies concerned about their social and environmental impacts have a new tool for measuring and monitoring their activities.

The World Business Council for Sustainable Development (WBCSD) has released its new Measuring Impact Framework, a guide for how to look at and assess impacts. The group worked its framework into an Excel-based guide, giving companies an outline for identifying, measuring and monitoring impacts.

The Framework includes four broad … [ Read more ]

Navigating the Wilderness of Green Business Certifications

Getting your business labeled green though a certification program has many benefits, but as companies are discovering, the simple act of choosing which program opens up a world of complications.

Àngel Castiñeira

We can ask ourselves if it is more advantageous for companies to be national or transnational. But a better question is how we can have firms that respond to the great “glocal” problems (pollution, poorness, respect for human rights) in their daily agendas. Can companies go from being “global capitalists” to being “glocal citizens”?

David Roberts

The uncomfortable fact for many green marketers–and targets of that marketing–is that genuinely going green would mean giving up most of the products and services that clutter our consumer culture. It would mean simplifying, valuing time and people over stuff. How can most products avoid the sin of the hidden trade-off? With a simple label: “You don’t really need this.”

Muhammad Yunus

Dr. Muhammad Yunus, 2006 nobel laureate and founder of the Grameen Bank of Bangladesh, addressed an audience of more than 700 on Oct. 20, 2007 at Pepperdine’s School of Law. His address was titled “Social Enterprise: Doing Well by Doing Good.”

Corporate sustainability: What is it and where does it come from?

Mix sustainable development, corporate social responsibility, stakeholder theory and accountability, and you have the four pillars of corporate sustainability, an evolving concept that managers are adopting as an alternative to the traditional growth and profit-maximization model.

An Interview with Jeffrey Sachs

While development economist Jeffrey Sachs has done most of his work in the public sphere he has done so with one, overriding intention — to improve the public good, namely to ameliorate the lives of poor people around the world. Here he is interviewed by Stephen Bernhut.

Ulrich Thielemann and Thorsten Busch

Profit is a legitimate goal; maximizing profit is not. If it does that, it simply ignores the legitimate claims of all those who do not possess the power to affect its profitability. This would be a breach of the moral principle.