Serving the Low-Income Consumer: How to Tackle This Mostly Ignored Market

Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets. Yet until recently, they have largely ignored the more than 5 billion low-income consumers, thinking these consumers have no money to spend or are impossible to reach. Now several companies are disproving these perceptions.

Jeff Bezos

A lot of our energy and drive as a company, as a culture, comes from trying to build these customer-focused strategies. And actually I do think they work better in fast-changing environments, for two reasons. First, customer needs change more slowly—assuming you pick the right ones—than a lot of other things. Second, close following doesn’t work as well in a fast-changing environment. The strategic value … [ Read more ]

Jeff Bezos

I think most big errors are errors of omission rather than errors of commission. They are the ones that companies never get held to account for—the times when they were in a position to notice something and act on it, had the skills and competencies or could have acquired them, and yet failed to do so. It’s the opposite of sticking to your knitting: It’s … [ Read more ]

Jeff Bezos

It helps to base your strategy on things that won’t change. When I’m talking with people outside the company, there’s a question that comes up very commonly: “What’s going to change in the next five to ten years?” But I very rarely get asked “What’s not going to change in the next five to ten years?” At Amazon we’re always trying to figure that out, … [ Read more ]

Best Business Books 2007: Strategy

strategy+business reviews the best strategy books of 2007

Simple Rules for Making Alliances Work

Corporate alliances account for nearly 33% of many companies’ revenue and value. Yet these alliances’ failure rate hovers at 60%-70%. To bolster success rates, companies need to apply five counterintuitive practices.

Linking Project Management With Business Strategy

Recognition of the strategic importance of Project Management (PM) in the corporate world is rapidly accelerating. One reason for this acceleration may be strong belief by business leaders that aligning project management with business strategy can significantly enhance the achievement of organizational goals, strategies, and performance. This paper addresses three aspects of an under-researched topic in the strategic management literature, aligning project management with business … [ Read more ]

Jan C. Fransoo, Philip G. Moscoso, Toni Waefler, Dieter Fischer, Antti Tenhiälä

There is no doubt that planning through a hierarchical structure has significant advantages, such as breaking a complex problem into more easily solvable parts or enabling lower levels to respond more quickly to problems. However, hierarchical organization poses two major problems. First, while one or more areas may find local ways to improve planning and production, the net effect on the whole organization may be … [ Read more ]

Michael Porter

These two questions are the fundamental questions in strategy. How can you understand your industry and your competitive environment, and how can you understand how to position your company within that environment?

Michael Porter

Strategy is choice. Strategy means saying no to certain kinds of things. Strategy means saying no to certain kinds of deals. Even if they might make some money. Strategy means saying no to certain types of [customers] that you are not really interested in. Strategy means making some people unhappy. If you are willing to do anything that looks economic, that’s a danger signal. You … [ Read more ]

Henry W. Chesbrough

In essence, a business model performs two important functions: It creates value and it captures a portion of that value. The first function requires defining a series of activities (from raw materials through to the final customer) that will yield a new product or service, with value being added throughout the various activities. The second function requires the establishing of a unique resource, asset or … [ Read more ]

An Interview with David Taube

In this interview David Taube talks
about franchising and its pros and
cons as a business expansion model.

Aaron De Smet, Mark Loch, Bill Schaninger

Companies can keep an eye on their health by regularly assessing all their business ideas and new initiatives-projects or programs to change or improve something in the business. They should evaluate these projects both by mapping the point when each would be likely to create the greatest value and by looking at whether a project involves familiar, routine work that plays to their strengths and … [ Read more ]

Three Forms of Strategy

Keep one ear open in almost any business environment and the term “strategy” is sure to crop up on a regular basis. Unfortunately, those using the term frequently fail to define the way in which they are using it. Nor do those hearing it bother to check to see how it is being used. As a result, conversations about strategy can become confusing.

There are at … [ Read more ]

The Product Portfolio

To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows.

V N Bhattacharya

Michael Porter (1996), in his influential article “What is Strategy”, called cost reduction, quality improvement and customer service operational effectiveness. He argued they are not strategy because, one cannot choose to market products of competitively low quality. One cannot afford to say one will not reduce costs, or will serve customers poorly.

Strategy is about creating value for customers. In this respect operational efficiencies and strategy … [ Read more ]

Designing a Two-Sided Platform: When to Increase Search Costs?

Why do some shopping malls, retail stores, popular magazines, and even Internet portals seem to purposefully make it hard for consumers to find what they want? HBS professor Andrei Hagiu and Bruno Jullien challenge the conventional wisdom that intermediaries create value by reducing search and transaction costs. Their paper sheds light on the economic motivations that in some contexts may lead intermediaries to make it … [ Read more ]

The next revolution in interactions

For improving performance and gaining competitive advantage, offshoring and the latest advances in technology seem to grab all the headlines. Yet building a sustainable advantage requires much more. Employees whose jobs can’t be automated-any company’s high-value decision makers-hold the key to boosting productivity, so making them more effective can create an edge that competitors won’t replicate easily.

Don’t do SWOT: A Note on Marketing Planning

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. Although SWOT is promoted as a useful technique in numerous marketing texts, it is not universally praised: One expert said that he preferred to think of SWOT as a “Significant Waste of Time.”

The problem with SWOT is more serious than just wasting time. Because it mixes idea generation with evaluation, it … [ Read more ]