Three Forms of Strategy [Archive.org URL]

Keep one ear open in almost any business environment and the term “strategy” is sure to crop up on a regular basis. Unfortunately, those using the term frequently fail to define the way in which they are using it. Nor do those hearing it bother to check to see how it is being used. As a result, conversations about strategy can become confusing.

There are at least three basic forms of strategy in the business world and it helps to keep them straight. The objectives of this brief paper are to clarify the general concept of strategy and draw attention to the importance of distinguishing among three forms of strategy: (1) general strategy (or just plain strategy) (2) corporate strategy and (3) competitive strategy.

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