Charles Roxburgh Sep 19, 2005 / Comment / 505 views / / Favorite 1Most of us prefer being precisely wrong rather than vaguely right. Content: Quotation Source: McKinsey Quarterly Subjects: Personality / Behavior, ThoughtLike this content? Why not share it?Post navigation← Previous postN. Dean MeyerNext post →Where Is Marketing Measurement Headed?More Related PostsSusanna GallaniShelly PalmerAdam Galinsky, Maurice SchweitzerRobert Cialdini, Theodore KinniEd CatmullLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam) This site uses Akismet to reduce spam. Learn how your comment data is processed.