About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It’s time for companies to look at products the way customers do: as a way to get a job done.
Content: Article
Authors: Carmen Nobel, Clayton M. Christensen
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Authors: Carmen Nobel, Clayton M. Christensen
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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