Since Alexis de Tocqueville published Democracy in America in 1835, economic success has been presumed to be linked to social progress. The shareholder–owner lived in the same town, went to the same market, and attended the same place of worship as the rest of the citizenry. Business success was intrinsically linked to the success of the community or society within which it operated. This linkage became far less important for a business operating on a global basis, which was not only expected but required to deliver competitive short-term financial returns, even as technology created an apparently endless range of competitive and disruptive threats and opportunities.
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