Too many businesses are price takers, not price makers. That means they are willing to lower prices to capture market share or to sign up a marquee customer. But Harvard Business School professor Benson P. Shapiro says don’t let your ego get in the way of good business sense. Here are seven steps toward naming your own price.
Content: Article
Author: Benson P. Shapiro
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Pricing
Author: Benson P. Shapiro
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Pricing
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »