Of all the outside firms that entrepreneurs employ, PR firms probably have the toughest time getting–and staying–in their clients’ good graces. Some companies feel they aren’t getting as much media play as they deserve, while others think they’re garnering the wrong kind of attention. Meanwhile, the cost-benefit analysis for public relations is pretty hard to calculate. We thought it would be interesting to get a sense of what PR people think about the companies they work for. So we asked Geri Denterlein, the founder and CEO of Denterlein Worldwide, a Boston-based PR agency, to write a letter to her clients explaining how her company can work with them to be more successful. We also asked her to dish on what client habits are, well, annoying. Here’s her letter.
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