From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions.
However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task. Much more can be done to measure the success of media campaigns, and the following three metrics can help organizations successfully measure their PR output.
Author: Jamie Kightley
Subjects: Marketing / Sales, Public Relations