Consumer preferences for foreign and domestic products

Increased understanding of consumer preferences for foreign versus domestic products and the linkage to price and quality attributes can facilitate more effective product positioning, more efficient strategy development, and overall knowledge of the dynamics of international markets. According to this study of American shoppers, consumers appear to prefer domestically manufactured goods and are often willing to pay a higher price for them. Read on for more findings and for a nice high-level introduction to the idea of conjoint analysis.

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