Ever since Bruce Henderson introduced the growth-share matrix, corporate portfolio management has been a big part of the CEO agenda. But a recent BCG survey, conducted with Freiberg University in Germany, reveals a major gap between the effort companies put into portfolio management and its impact on corporate decision-making.
Editor’s Note: includes and excellent overview of CPM including history and common criticisms.
Authors: Harald Rubner, Matthias Krühler, Michael Nippa, Robert Untiedt, Ulrich Pidun
Source: Boston Consulting Group (BCG)
Subjects: Finance, Strategy