One way to survive online price wars is to avoid them altogether. Covert pricing skirts the online dust-up by surreptitiously offering short-lived promotional prices to micro-segments of customers. To ensure wins are not one-time events, the promotional prices change constantly—as do the targeted customers.
Content: Article
Authors: Dan Oxyer, Ozgun Ataman, Rasvan Dirlea, Tuvan Sencalis
Source: Kearney
Subject: Pricing
Authors: Dan Oxyer, Ozgun Ataman, Rasvan Dirlea, Tuvan Sencalis
Source: Kearney
Subject: Pricing
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