BCG has developed a unified pricing theory, manifested in a tool they call the Strategic Pricing Hexagon, by bringing all the disparate pricing ideas, and the drivers and forces behind them, into one master structure. This article shows how the Strategic Pricing Hexagon allows leaders to look beyond the numbers and develop a pricing strategy that can change the entire trajectory of their business and their market.
Content: Article
Authors: Arnab Sinha, Jean-Manuel Izaret
Source: Boston Consulting Group (BCG)
Subjects: Marketing / Sales, Pricing
Authors: Arnab Sinha, Jean-Manuel Izaret
Source: Boston Consulting Group (BCG)
Subjects: Marketing / Sales, Pricing
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