Globalization opens up countless opportunities for companies, such as access to multiple markets, new revenue, knowledge and technologies, thus enabling them to enhance their competitiveness. At the same time, however, their activities are under serious threat in an environment of increasing world instability caused by geopolitical and social conflicts, together with economic and financial risks. Furthermore, the solidification of an unbalanced global economic system is itself one of the main sources of conflicts and risks. These positive and negative aspects of globalization cause sharp fluctuations in markets and pose challenges for global corporate strategic management.
This article proposes a qualitative analysis of the main approaches to these questions, in order to identify the challenges, in terms of threats and opportunities, facing the management of organizations which are transforming themselves into global ones, and suggests a Model of Global Strategic Thought.
Authors: Camila de Sousa Braga, Hélène Bertrand
Source: SASE
Subject: International
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