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The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
For subscription-based businesses, even a small reduction in churn can have a huge impact on enterprise value. But traditional satisfaction data and attempts to rescue departing customers don’t get to the root causes that make customers want to leave. Instead, companies should invest in understanding which aspects of the customer experience drive consumer behavior, so that they can act to reduce churn cost-effectively.
Content: Article
Author: Martin Kon
Source: Mercer Management Journal
Subjects: Customer Related, Marketing / Sales
Author: Martin Kon
Source: Mercer Management Journal
Subjects: Customer Related, Marketing / Sales
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