Treat the pursuit of customer satisfaction as you do any other profit-driven investment — that is, assess it in terms of its net present value (NPV) and/or return on assets employed (ROA).
Content: Article
Author: Chic Fojtik, Ph.D.
Source: Graziadio Business Report
Subjects: Customer Related, Marketing / Sales
Author: Chic Fojtik, Ph.D.
Source: Graziadio Business Report
Subjects: Customer Related, Marketing / Sales
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