PLEASE NOTE
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Werner Reinartz describes how the online world has increased the opportunities to pursue customised pricing strategies. But there are also risks. Also includes ‘In my opinion…’ where Orestis Terzidis of SAP, Germany, says technology is no limitation to dynamic pricing, while Carl-Erik Schelleman of KLM describes the airline’s new approach.
Note: you can read the article on the web page, but for a bigger font and to get the graphics referenced, read the .pdf version instead (link on the right side of page).
Content: Article
Author: Werner J. Reinartz
Source: European Business Forum (EBF)
Subjects: Marketing / Sales, Pricing
Author: Werner J. Reinartz
Source: European Business Forum (EBF)
Subjects: Marketing / Sales, Pricing
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offers an excellent overview of dynamic or customized pricing, specifically looking at the five conditions necessary for its success.