I’m trying to get people excited about being strategists and to see why it’s a distinctive way that they as leaders can add value to their businesses. I’m also trying to help them understand that strategy is far more than an idea. There’s a conundrum you sometimes hear in business school: “Would you rather have a brilliant, fully worked-out strategy and poor execution, or a half-baked strategy well executed?” The point is supposed to be that good execution is preferable every time. At least it gets you some results. But, at root, it’s a vacuous question. How can you implement the hell out of something if you don’t know what you’re trying to accomplish?
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