David Young, Martin Reeves

New business insights can come from changing perspectives on the company’s boundaries, resources, and time horizons. We suggest laying out the whole of the supply chain, the cradle to grave of the product life cycle, the adjacent business ecosystem, and all relevant stakeholders. Take a systems perspective to see the full ecosystem and market dynamics at work. Within this expanded business context, understand where issues of sustainability, risks, and stakeholder interests intersect with how the company makes money today. Look at how these issues and intersections are evolving over time. These insights should inform a company–specific and dynamic materiality matrix.